Winning Step-by-Step with SEO Sprints

We Don’t Need a 12-Month Commitment to
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We like to use “sprints” to keep SEO deliverables focused. Our end goal remains the same: big impact. We just move in four-to-six-week phases or sprints. Why budget or commit to the whole year when you take it one sprint at a time?

The Strategy Sprint

The Strategy Sprint is built around identifying the strengths and weaknesses of your current website from a technical and content standpoint. We then curate a custom SEO strategy to effectively maximize website rankings.

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1. Review of Google Analytics + Google Search Console

We do a deep scrub of your website’s data to find technical errors. We will also make sure your tracking is set up properly, so that we can accurately report on campaign results.

2. Competitor Analysis

An in depth look into your competitors, industry, and SERP market share. We’ll reverse engineer exactly what the leaders in your space are doing to rank high for your primary target keywords.

3. Enterprise Technical SEO Audit

We run a multi-faceted technical SEO audit on your website and identify all the technical problems that should be resolved in order to maximize current rankings.

4. Website Quality Audit

Our proprietary audit, focused on finding additional technical roadblocks, low-quality content, underperforming pages, and more.

5. SEO Strategy

All of our thoughts and findings compiled into a clear, concise roadmap to maximize your organic growth.

The Optimization Sprint

The Optimization Sprint provides the strength and support of the Rambow SEO team when there is no internal team on hand to fix the issues discovered in the Strategy Sprint. We become an extension of your team to optimize your site.

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1. Target Pages

Using data from the Strategy Sprint we break down the pages on your site based on keyword volume, difficulty, and necessity to rank. We report on what pages on the site we should focus on to maximize your ROI.

2. Target Page Optimization

Once the target pages are approved, we begin optimizing the OnPage & OffPage elements of each of these pages, and provide a full OnPage Report for you. Once approved we will implement changes.

3. Technical Implementation

Using our Technical SEO Audit we will provide a complete report of all changes we will be making to the site in order to best optimize the technical issues your website faces. Upon approval, we will begin fixing issues.

4. Internal Link Optimization

We will put together a full internal link optimization report, including recommended changes to help pass SEO equity evenly throughout your website. Once approved, we will implement changes.

The Content Sprint

The Content Sprint is designed to identify the most opportunistic keywords and put together a plan to rank for them. We identify these topics based on multiple factors (e.g. competitor keywords, search intent, search volume, keyword difficulty, and more).

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1. Keyword Gap Analysis

A proprietary research tool that pulls in your competitor’s keywords and crosswalks against yours. From there we identify “gaps” in your website. We use these keywords as seeds to generate topics for content creation.

2. Content Topic Ideation

Using the keywords from the gap analysis, we go to work formulating “topics”. These topics are shared with you for approval before blowing out with SEO metrics.

3. Content Matrix

A full content calendar, containing all your topics fleshed out with the right data.

4. Content Briefs

All of our thoughts and findings compiled in a clear, concise way ahead to maximize your organic growth.

5. Content Curation

Build out the content based of topics created using your own internal writer or bringing on the right contract writer.

The Link Acquisition Sprint

Our Link Acquisition Sprint is typically the last sprint, where we focus on delivering high quality, authoritative, contextual links that will significantly increase your website relevance and authority, resulting in higher keyword rankings and more targeted traffic to your website.

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1. Link Profile Analysis

A review to ensure there’s no history of penalty or bad links. We will also take a look at the competition to understand what they’re doing to get links.

2. Link Prospecting

We scour the internet to find relevant, authoritative websites that are a good prospect to reach out to for link inclusion.

3. Link Outreach

Our team manually reaches out to each site with a “value proposition” to include a link to your site. We handle all the writing, outreach, and follow ups.

4. Link Acquisition

Each link is tracked in your private client portal.

Rambow SEO is extremely knowledgeable and helpful

“Rambow SEO is extremely knowledgeable and helpful, they go out of their way to be of service and will even make minor changes without charging. That is rare today! If you have the opportunity to work with this team, take advantage of it!”

Bill Turner
Building Inspection Engineers

Experience Explosive Growth

Questions? We’ve Got the Answers!

Here are some of our most frequently asked questions. If your question is not listed here, then please contact us.

Frequently Asked Question Here

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How Does SEO Work?

SEO is the process of optimizing your website to rank higher on search engines. Google uses over 200 ranking factors, and these allow the search algorithms to rank websites based on relevancy, authority of their pages, and trustworthiness. To succeed at SEO you need to ensure your content is the most relevant result for a specific search term and that your website is seen as a trustworthy source.

What Is A SEO “Sprint” Exactly?

A sprint is a focused, condensed effort to optimize each major aspect of an SEO campaign. Instead of taking months to complete a task like keyword research, we ‘sprint’ it out within a week.

What Types Of “Sprints” Do You Offer

We offer 3 Core Sprints - Strategy, Content, and Links. You can learn more about each one here.

What Makes Sprints Better?

Sprints are a condensed version of how SEO should be. At the end of the day you shouldn’t be paying an agency just to “wait and see” if you get results. Sprints allows you to hyper focus your SEO efforts and focus on building off what works.

Is There a Contract?

There are NO Long-Term Contracts. Each sprint is completed within a matter of weeks, so there’s no need for long term agreements.

How Much Will SEO Increase My Website Traffic?

We’ve built a tool that uses your Google Analytics data to forecast different traffic scenarios for your website. If you’re interested in getting this report, click here to learn more. 

How Does Pricing Work?

For each sprint, we charge a 1 time fee based on the number of URLs on your website, or # of deliverables (ie: content, links, etc). The more URLs, the more effort required, the higher the price per sprint.