Why Backlinks Are Critical in an SEO Campaign

by | Feb 17, 2023 | Backlinking

SEO is a complex and ever-changing field, but one thing that remains constant is the importance of backlinks.

Without quality backlinks, your website won’t rank in search engine results pages (SERPs) or get the organic traffic it needs to succeed. But how do you know which links are good for your SEO strategy?

In this article, we’ll take a closer look at the following:

  • Different types of backlinks
  • How to identify good and bad links for your SEO campaign
  • Why it pays to work with professional SEO companies that know what they’re doing instead of hiring Fiverr SEO services

What Is Backlinking?

Let’s start with the basics: what is backlinking? 

Backlinks are links from other websites that point back to your website. They’re essential because they help Google and other search engines determine the importance and relevance of your site. 

SEO without backlinks is like walking in the dark. You won’t know what direction you’re heading or where to find your destination.

That’s why a backlink strategy is so crucial to your SEO campaigns. They can help improve your website’s search engine rankings, increase organic traffic, and boost conversions.

The more quality, relevant backlinks you have pointing to your website, the better it will rank in SERPs. But not all links are created equal; some will do more for your rankings than others.

Benefits of Backlinking to an SEO Campaign

You may already have an idea of the benefits that backlinking brings to an SEO campaign, but let’s take a look at some of the most important.

Referral Traffic From Quality Sites

An excellent backlink strategy is powerful for drawing in referral traffic from websites related to your website, either in industry or niche.

Referral traffic is precious because viewers come to your site from another website they already trust.

Not only does referral traffic increase visibility, but it also gives you a greater chance of converting these visitors into customers. They already trust you thanks to the other site recommending them to visit yours. 

Enhanced Domain Authority and Trustworthiness

By including quality backlinks on your website, the search engine algorithms will start to consider you more trustworthy and authoritative in the eyes of potential viewers and other websites in the same space.

This means increased visibility in general searches and organic boosts in your SERP ranking.

The great thing about having enhanced domain authority is that it tends to stick around longer than other SEO tactics as long as you maintain best practices for backlinking and other SEO elements, such as content creation and keyword optimization.

More Link Variety for a Well-rounded SEO Strategy

Backlinks are just one piece of the puzzle in building an effective SEO campaign. You need to have a mix of different types of links if you want to get the most out of your SEO efforts.

Backlinks allow you to diversify your link portfolio by adding different types of links, such as:

  • Blog comments
  • Social media posts
  • Press releases
  • Video descriptions

These links help improve your SERP rankings and expand your reach.  

Types of Backlinks

You might wonder what types of backlinks are the best for your SEO campaign. 

Here, we’ve broken down seven of the most common and beneficial kinds of backlinks that you should consider including in your strategy.

Type 1: Editorial Links

Editorial links are the most valuable type of link out there. These links naturally occur through consumer or journalist reviews and articles, showing Google that your brand is being talked about positively in relevant spaces.

For example, if you run a coffee shop and have an article about your business in a local newspaper, the publication will likely link to your website within the article.

Type 2: Guest Post Links

Guest posting is when bloggers offer to write content for a website in exchange for a link. 

This type of backlink is helpful as it spreads awareness about your business beyond the scope of your website, introducing potential new customers to your brand.

They’re also a great way to reach out to relevant influencers who can help promote your brand in their networks.

Type 3: Social Media Links

Backlinks from social media will link back to the source whenever you share content from your website on social media channels like Facebook or Twitter.

This helps Google understand that people are engaging with and sharing your content, which signals that it’s valuable.

Type 4: Resource Page Links

Resource pages list helpful, educational, or interesting resources related to a specific topic. They can be a great way to get backlinks from relevant and authoritative websites.

These links are precious because they show that the hosting website recommends your content. These links are like an endorsement that Google considers when ranking your website in SERPs.

When looking for a backlink from a resource page, ensure the website is relevant and credible. You can do this by checking their Domain Authority (DA) score. Websites with higher DA scores are more likely to be reputable sources that won’t harm your SEO.

Type 5: Image/Video Links

Another type of backlink you can acquire is image and video links. These are especially beneficial for websites and businesses with visual content, such as:

  • Real estate agents
  • Interior designers
  • Travel bloggers

Image and video links are generated when other websites share your images or videos that have a backlink to your website in the caption or description. This helps people find more information about the source of the content they’re viewing — and gives Google another signal that your business is a leader in its field.

Type 6: Forum and Discussion Board Links

Linking to answers or comments you have provided in a forum can help build credibility for your business and lead people back to your website.

Be sure to only link to relevant topics on forums and discussion boards. Providing helpful answers that don’t veer off-topic will increase the likelihood of people following through with clicking on your link.

Type 7: Citation and Directory Listings

Finally, citation and directory listings are beneficial types of backlinks. These include links to your business in online directories, such as Yelp and Yellow Pages.

Google often uses these sites as a reference when verifying information about your business. If, for example, you’re a restaurant located in Austin, Texas, citations will help Google understand your local information and make sure it appears accurately on SERPs. Directories are great for providing local SEO backlinks as well.

Identifying a Good Backlink From a Bad Backlink

Of course, backlinks are only helpful if they’re good ones. Good links come from authoritative websites with a high Domain Authority — and those that link to relevant content on your website.

Furthermore, good backlinks are natural. They appear naturally as people link to your content because they find it helpful and engaging.

For example, a link from an educational blog is more valuable than a link from a spammy website with little authority in the eyes of Google.

Bad backlinks, on the other hand, are usually associated with shady tactics like paid links and link exchanges. These may increase your website’s visibility in the short term but ultimately do more harm than good regarding SEO.

You can identify bad backlinks in a few ways:

  • They come from irrelevant websites
  • They have an unusually high keyword density
  • You suspect a spammy link exchange

However, it can be challenging to identify and manually remove bad backlinks. That’s why tools like Moz, Google Search Console, and Ahrefs exist — to identify and disavow bad backlinks and protect your website’s SEO.

Building Backlinks? Here’s Why Fiverr SEO Isn’t for You

In SEO, the quality of your backlinks matters more than the quantity. That’s why you need a team of experts specializing in SEO. They can assist with finding authoritative websites for building new, good links and optimizing existing content on your site for better visibility.

Many people turn to Fiverr for their SEO needs since these services are cheap and quick. But it’s important to remember that only professional SEO companies can provide you with long-term results and industry expertise.

Fiverr SEO backlinks are often ineffective and may harm your website by providing poor-quality backlinks or implementing unethical black hat techniques.

Instead of taking a risk on such services, invest in professional SEO companies with an established track record of producing good results in the long term.

Yes, hiring a professional is far more expensive than opting for Fiverr SEO. But it’s also the best way to ensure that your SEO efforts won’t be in vain.

Work With a Professional SEO Company

Investing in professional SEO services, rather than taking a risk on Fiverr SEO backlinks, is the best way to improve your website’s visibility and ranking.

At Rambow SEO, we provide comprehensive solutions tailored specifically for each of our client’s needs.

We have an established track record of producing good results in the long term with ethical techniques that meet Google’s standards.

Contact us today if you want help launching or executing your successful SEO campaign! Our team will happily partner with you and get started immediately.


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