A Beginner’s Guide to Conducting an SEO Audit – Part 1

by | Mar 7, 2023 | Technical SEO

This is a two-part article focused on SEO audits. This part is the first half, so be sure to check out the second half once you are done reading below.

A search engine optimization (SEO) audit is a process of evaluating website performance against search engine standards. It is done to ensure that a website is optimized in a way that it can be found easily by search engine crawlers. SEO audit is important for any website that wants to rank highly in search engine results and increase its visibility.

What Is the Process of an SEO Audit?

An SEO audit is a comprehensive process of analyzing and evaluating a website’s performance in organic search engine rankings. It is conducted to identify the areas of improvement that can be implemented to help the website rank higher in search engine results. The SEO audit process typically consists of seven steps:

  1. Analyzing the Website’s Current SEO Performance

This involves analyzing the website’s current SEO performance and identifying areas for improvement. This includes analyzing the website’s rankings, traffic, website structure, and other factors that can affect SEO performance.

  1. Identifying On-Page SEO Issues

This step involves identifying on-page SEO issues such as missing meta tags, incorrect keyword usage, and duplicate content. It also includes analyzing the website’s content to determine if it is optimized for relevant keywords.

  1. Evaluating Off-Page SEO Factors

This step involves evaluating off-page SEO factors such as inbound links, social media presence, and external citations. It also includes assessing the quality of the website’s backlinks.

  1. Analyzing the Competition

This step involves analyzing the competition to determine what strategies they are using to achieve higher rankings. This includes analyzing their website structure, keyword usage, content, and backlink profiles.

  1. Identifying Technical Issues

This step involves identifying any technical issues that may be affecting the website’s performance in search engine results. This includes analyzing the website’s loading speed, mobile optimization, and indexing issues.

  1. Creating an SEO Strategy

This step involves creating an SEO strategy that is tailored to the website’s needs. This includes setting goals, developing an action plan, and determining the resources needed to implement the strategy.

  1. Implementing the SEO Strategy

This step involves implementing the SEO strategy. This includes making changes to the website, optimizing content, and building backlinks.

What Are the Benefits of an SEO Audit?

An SEO audit is an essential part of any digital marketing strategy. It helps to assess your website’s performance and identify areas for improvement, allowing you to maximize your online presence and drive more organic traffic to your website. Here are some of the key benefits of conducting an SEO audit: 

  1. Improve Website Performance

An SEO audit helps identify and address any technical issues preventing your website from performing optimally, such as slow loading times, broken links, and errors in the code. This ensures that your website runs as efficiently as possible and delivers a positive user experience. 

  1. Optimize Content

It can help to identify content opportunities, such as pages with low rankings or outdated content. This allows you to create content that is more relevant to the needs of your target audience, boosting your rankings and driving more organic traffic to your website. 


An SEO audit is an important part of a marketing strategy. This audit is done to ensure that you are performing well in your SEO efforts. Make sure to check the second part of this article to learn more about the benefits and conducting an SEO audit.If you are looking for help with your local SEO in Cincinnati? You can hire us at Rambow SEO. We help businesses grow by generating sales and opening more opportunities. Hire us at Rambow SEO to see what we can do for you.