A Beginner’s Guide to Conducting an SEO Audit – Part 2

by | Mar 7, 2023 | Technical SEO

The article below is the second part of a two-part article series about an SEO audit. Before proceeding, make sure that you have read the first part.

What Are the Benefits of an SEO Audit?

In the previous article, we discussed some of the key benefits of an SEO audit. Below, we further discuss the remaining benefits not mentioned in the previous article.

  1. Identify Keyword Opportunities

You can identify keywords that are under-utilized or not being targeted at all through an SEO audit. This allows you to create content that is more relevant to your target audience, boosting your rankings and driving more organic traffic to your website. 

  1. Stay Up to Date with Industry Changes

You keep up to date with the latest industry changes with an SEO audit, such as algorithm updates and new features. This ensures that your website is always optimized for the most current search engine results and delivering a positive user experience. 

  1. Monitor Competitor Performance

By getting an SEO audit done, you can monitor the performance of your competitors and identify any opportunities that you can take advantage of. This allows you to stay ahead of the competition and make sure that your website is always at the top of the search engine rankings. 

Tips on Conducting Your Own SEO Audit

By conducting an audit, you can quickly identify areas of improvement that can help you boost your website’s visibility and traffic. Here are some tips to help you conduct a successful SEO audit:

  1. Analyze Your Website’s Technical Structure

The technical structure of your website is essential for SEO. It’s important to make sure that your website is built on a secure and well-structured platform. Additionally, you should ensure that all of your pages are properly indexed and that they can be crawled by search engine bots.

  1. Check Your Website’s Speed

Website speed is an important factor for SEO. If your website is too slow, visitors may not stick around to explore your website. Therefore, you should use tools like Google PageSpeed Insights to check your website’s loading time and make sure that it’s optimized for speed.

  1. Assess Your Website’s Content

Content is king when it comes to SEO. It’s important to make sure that your website’s content is relevant, well-written, and optimized for search engine crawlers. Additionally, you should check for any duplicate content and make sure that you’re using the right keywords in the right places.

  1. Optimize Your Website’s URLs

Optimizing your website’s URLs is another important step in conducting an SEO audit. Make sure that your URLs are short, descriptive, and contain the right keywords. Additionally, you should ensure that your URLs are properly structured and not broken.

  1. Check Your Website’s Internal Links

Internal links are essential for SEO. It’s important to make sure that your internal links are properly structured and that they are pointing to the right pages. Additionally, you should ensure that you’re using descriptive anchor text for your internal links.

  1. Analyze Your Website’s Backlinks

Checking your backlinks is another important step in conducting an SEO audit. You should analyze the quality of the backlinks pointing to your website and make sure that they are coming from reputable sources. Additionally, you should ensure that your website doesn’t have any toxic backlinks that could harm its rankings.

  1. Check Your Website’s Mobile-Friendliness

More and more people are using mobile devices to access the internet, so it’s important to make sure that your website is mobile-friendly. You should use Google’s Mobile-Friendly Test to check how your website looks on mobile devices. Additionally, you should ensure that your website is optimized for mobile devices.


SEO is an important aspect of website design and development, and an SEO audit is a valuable tool for assessing the effectiveness of your website’s SEO. By conducting an SEO audit, you can identify areas of improvement and make changes to improve your website’s visibility and ranking in search engines.

If you want to hire an SEO agency in Cincinnati, you can hire us at Rambow SEO. Our innovative approach to SEO solutions make sure that your website is at the top of search engines and that you can grow even bigger than before. Get in touch with us at Rambow SEO to book our services for your business.