What Are the Top Factors Affecting Website SEO?

by | Mar 7, 2023 | SEO

It’s no secret that search engine optimization (SEO) plays a massive role in improving website visibility and driving more traffic. 

However, with the ever-changing landscape of search engine algorithms, staying informed about what factors are most important for optimizing your website for higher rankings can be difficult.

In this blog post, we’ll discuss some of the top ranking factors for SEO that influence how well your website performs in search rankings. These factors include the following:

  • Backlinks
  • On-page optimization
  • User experience
  • Domain authority
  • Social signals

By understanding these key elements and implementing best practices accordingly, you’ll be able to improve your site visibility and attract more organic users.

What Is SEO?

If you’re new to the world of SEO, it’s essential to understand what exactly search engine optimization is and how it works.

In short, SEO is a set of tactics used to help websites rank higher in the organic results on search engine results pages (SERPs) like Google, Bing, and Yahoo.


Backlinks (also known as “inbound links”) refer to links that point to your web page from another website. They help search engines identify how authoritative your site is and how much value it has for users. 

Quality backlinks show search engines that other credible websites find the content on your site relevant and valuable enough to link to it.

Building Links for Your Website

Building high-quality backlinks isn’t just about getting a link from any website — it’s about getting relevant links from reputable websites. 

To get the most out of backlink building, focus on creating relationships with other websites or influencers in your industry and have them link back to your website organically.

You can also reach out to famous sites in related industries or write guest blog posts for those sites, including a link pointing back to yours. Make sure you create interesting and engaging content so that people want to link directly from their content instead of having to ask them for a favor.

Tools like Ahrefs and SEMrush offer comprehensive reporting tools that allow you to track which domains are linking to yours and analyze the metrics associated with each one. This ensures that you can quickly identify any potential issues with poor-quality links, allowing you to take action before they damage your ranking.

On-page Optimization

Another critical element of website SEO is on-page optimization. On-page optimization consists of optimizing your website’s content, HTML code, and structure to ensure it is “readable” for search engine crawlers. 

This includes using keyword phrases within the text, proper titles, meta tags, and other elements that can affect how search engines index your website.

Your on-page optimization will significantly impact your webpage speed, mobile friendliness, and overall website structure, so optimize all your content according to best practices.

Optimizing Your On-page SEO

While your website has several on-page elements that you need to optimize, there are some areas you need to focus on.


Schema is a structured data markup used to identify and classify critical pieces of information on a webpage. This can help search engines better understand the page’s content, making it easier for them to rank your website higher in the SERPs.

Title Tags

The title tag on your website is the first element a search engine crawler looks at when analyzing your website, so optimizing it with relevant keywords is essential. Ensure your titles are 50 to 60 characters and include one or two of your most important keywords.

Meta Descriptions

Meta descriptions are short snippets of text that appear below your title tag in the SERPs. Optimize them with relevant keywords and briefly describe what the page is about. Ensure they are no longer than 160 characters so they don’t get cut off in search engine results.


Finally, include your page header tags (H1, H2, etc.). This helps search engines learn more about the structure of your page and helps them better understand how to index it properly.

User Experience

Websites shouldn’t just be optimized for search engines, and Google knows this. 

That’s why they’ve started considering user experience when determining a website’s ranking in the SERPs. This means that you need to focus on providing an enjoyable experience for your visitors if you want higher rankings in search engine results.

Some of the things you can do to improve user experience include making sure your website loads quickly, having a clear and easy-to-use navigation system, having relevant content that is easily accessible, and using attractive visuals such as images or videos.

Keep an Eye on Your Bounce Rate

An indicator of your user experience is your bounce rate. This is the percentage of visitors who leave your website within a few seconds of arriving on it. 

The higher this number, the worse your user experience and, thus, the lower Google’s rating of your website will be.

Improving your site’s bounce rate means discovering why people are leaving and addressing those issues. This could be anything from confusing navigation systems to irrelevant content on the page to the website taking too long to load.

Domain Authority

You probably know some big names in your industry and visit their websites frequently. 

This is because they have high domain authority, meaning that search engines consider them the most reliable sources of information on the topic.

To increase your website’s domain authority, you must provide quality content and build backlinks from other reliable websites. This will help improve your ranking in the SERPs and ensure you show up when people search for information related to your industry.

Social Signals

Social media not only plays a huge role in our lives but it’s also an important factor when ranking your website in the SERPs. If you have a lot of people sharing, liking, and commenting on your content, Google will take notice and may push your website higher in the search engine results.

All of your content should be shareable and actively engaging for your followers to ensure you get the most out of social media.

You should also monitor how your content is shared and use that data to inform future content strategies.

Optimize Your Website for Search Engines Today

SEO is a complex process that requires knowledge of many top-ranking factors for SEO.

Optimizing your website for backlinks, on-page elements, user experience, and domain authority and leveraging social signals to increase visibility in the SERPs can drastically improve your ranking potential.

But it doesn’t have to be overwhelming! If you need help getting started with any aspect of SEO, book a strategy call with Rambow SEO. We’ll help you create a winning strategy to land high search rankings.